Privacy Policy
Transparency about how we handle your information is part of being evidence-first in everything we do.
In practical terms, this means we collect as little information as possible, use it conservatively, and avoid practices that do not clearly benefit the reader experience.
1. Information We Collect
We collect information in two ways — information you provide directly, and information gathered automatically when you browse the site.
Information you provide- Name and email address when you submit a contact form
- Any messages or questions you send through our contact page
- Email address if you subscribe to newsletter or email updates
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time on page, and referring URLs
- Clicks on affiliate links and outbound links
2. How We Use Your Data
We use information only for purposes directly related to operating and improving this site.
For families and readers, this means your information is used to improve clarity, functionality, and usability — not to shape what you see in manipulative ways or to push products.
- To respond to inquiries and messages you send us
- To understand how visitors use the site so we can improve content
- To send email updates, if you have opted in
- To analyze traffic patterns and site performance
- To comply with applicable legal obligations
3. Lawful Basis for Processing (GDPR)
If you are located in the European Union or United Kingdom, the General Data Protection Regulation (GDPR) requires us to identify a lawful basis for each type of data processing we carry out. Our lawful bases are as follows:
- Legitimate interest — We process analytics and traffic data to understand how our content is used and to improve the site. This interest does not override your rights.
- Consent — We process your email address for marketing communications only when you have explicitly opted in. You may withdraw consent at any time by unsubscribing.
- Contractual necessity — When you contact us, we process the information provided in order to respond to your inquiry.
- Legal obligation — In limited cases, we may process or retain information to meet legal or regulatory requirements.
To submit a GDPR-related request — including requests for access, portability, rectification, or erasure — please use the contact information at the bottom of this page.
4. Cookies & Tracking
Our site uses cookies — small text files stored on your device — to help the site function correctly and to understand how it is used.
Essential cookies are required for the site to function. You may control or disable non-essential cookies through your browser settings — note that some site features may be affected.
We do not use cookies for personalized advertising, profiling, or behavioral targeting.
Squarespace, our website platform, sets its own cookies to manage sessions and provide analytics. You can review Squarespace's cookie policy at squarespace.com/privacy.
5. Third-Party Services
We use a limited number of third-party services to operate this site. Each may collect data under their own privacy policies.
- Squarespace — our website hosting platform; collects analytics and session data. See squarespace.com/privacy
- Google Analytics (if enabled) — used to understand traffic in aggregate; data is anonymized where possible. See policies.google.com/privacy
- Affiliate networks — when you click affiliate links, those platforms may set their own cookies per their own policies
- Email service provider — if you subscribe to updates, your email address is stored securely with our email platform
We do not grant third parties access to your personal data beyond what is necessary to provide these services.
6. Affiliate Links
Some links on this site are affiliate links, meaning we may earn a small commission if you click through and make a purchase — at no additional cost to you.
Affiliate links are disclosed on pages where they appear. Our editorial positions are independent of any affiliate arrangements. In other words, recommendations are driven by evaluation criteria — not monetization opportunities. This disclosure is made in compliance with FTC guidelines on endorsements and testimonials (16 CFR Part 255).
7. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by law. The table below outlines our standard retention periods by data type.
| Data Type | Retention Period | Reason |
|---|---|---|
| Contact form submissions | Up to 12 months | To maintain a record of correspondence |
| Email subscriber data | Until you unsubscribe | Required to deliver communications |
| Analytics data | Per platform defaults (typically 14–26 months) | Site performance analysis |
| Server / access logs | Up to 90 days | Security and error monitoring |
When data is no longer needed, it is deleted or anonymized. You may request earlier deletion at any time by contacting us.
8. Data Security
We take reasonable precautions to protect your information. This site is hosted on Squarespace, which provides SSL encryption, secure infrastructure, and industry-standard data protections.
- All data transmitted to and from this site is encrypted via HTTPS/SSL
- We do not store payment information — purchases are handled directly by third-party retailers
- Access to personal data is limited to those who need it to operate the site
No method of transmission over the internet is 100% secure. If you have a concern about a specific data matter, please contact us directly.
9. Your Rights & CCPA
Depending on your location, you may have certain rights regarding your personal data. We respect these rights and will respond to requests promptly.
California residents additionally have the right to know what categories of personal information we collect, the right to non-discrimination for exercising their privacy rights, and the right to correct inaccurate personal information. To submit a CCPA request, please contact us using the information below.
10. Children's Privacy
While Evidence First Wellness publishes content that may be relevant to families and parents, this website is not directed at children under the age of 13, and we do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us immediately and we will take steps to remove it.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically. Continued use of our site following any changes constitutes your acceptance of those changes.
Questions About This Policy?
We're committed to transparency. If you have questions about how your information is handled — including GDPR or CCPA requests — please reach out directly.
Get in TouchEvidence First Wellness · evidencefirstwellness.com